Innovation in Business Education: The New Way of Learning at the adidas Group Learning Campus

Beitrag in einer Fachzeitschrift


Details zur Publikation

Autor(en): Huettner C, Brem A
Zeitschrift: International Journal of Innovation and Learning
Verlag: Inderscience Publishers
Jahr der Veröffentlichung: 2017
Band: 21
Heftnummer: 3
Seitenbereich: 299-328
ISSN: 1471-8197
eISSN: 1741-8089
Sprache: Englisch


Abstract


The key question of this paper is which components have to be considered when transforming an organisation into a learning organisation that attracts and retains the new generation of employees. To answer this question, a conceptual framework is developed, based on an extensive literature review. Additionally, the authors introduce how Adidas, as one of the world's top sports brands, is managing such a transformation. Data were gained from direct observations of the project on-site and expert meetings, as well as from analysis of internal company documents. This results in an extension of the conceptual framework by adding case specific characteristics. Hence, the purpose of this paper is to deliver a model that can be used as an orientation in today's corporate environment to follow all steps of the learning transformation in proper sequence and to consider all relevant elements. One finding is that companies have to be aware of the demands of new learners, which needs to be a leading principle for companies that implement a learning transformation. In subsequent processes, the organisation has to create clear objectives, implement a suitable corporate culture and establish learning spaces, followed by launching and promoting all the various ways of learning.


FAU-Autoren / FAU-Herausgeber

Brem, Alexander Prof. Dr.
Lehrstuhl für Technologiemanagement


Zitierweisen

APA:
Huettner, C., & Brem, A. (2017). Innovation in Business Education: The New Way of Learning at the adidas Group Learning Campus. International Journal of Innovation and Learning, 21(3), 299-328. https://dx.doi.org/10.1504/IJIL.2017.083402

MLA:
Huettner, Christina, and Alexander Brem. "Innovation in Business Education: The New Way of Learning at the adidas Group Learning Campus." International Journal of Innovation and Learning 21.3 (2017): 299-328.

BibTeX: 

Zuletzt aktualisiert 2018-09-11 um 10:39