Special Issue on R&D, Innovation and Marketing: How to Convince Internal and External Stakeholders of Technological Innovations

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Details zur Publikation

Autor(en): Brem A, Katzenstein L, Sherif H, Voigt KI
Jahr der Veröffentlichung: 2009
Band: 4
Seitenbereich: 109-112
ISSN: 1741-878X
eISSN: 1741-8798
Sprache: Englisch


Abstract


Innovations play an ever-increasing role in companies hoping to gain and sustain a competitive advantage. However, certain technological innovations are not always perceived as something desirable and are often problematic. One problem for managers is the resistance of different kinds of stakeholders, both internally and externally. But also new structures, such as multi-sector and open innovations, pose problems. The goal of this chapter is to provide managers with insights on how to successfully launch new innovations and overcome such resistance. The chapter is based on a special issue of the International Journal of Technology Marketing devoted to the subject.


FAU-Autoren / FAU-Herausgeber

Brem, Alexander Prof. Dr.
Lehrstuhl für Technologiemanagement
Voigt, Kai-Ingo Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management


Zitierweisen

APA:
Brem, A., Katzenstein, L., Sherif, H., & Voigt, K.-I. (2009). Special Issue on R&D, Innovation and Marketing: How to Convince Internal and External Stakeholders of Technological Innovations.

MLA:
Brem, Alexander, et al. Special Issue on R&D, Innovation and Marketing: How to Convince Internal and External Stakeholders of Technological Innovations. 2009.

BibTeX: 

Zuletzt aktualisiert 2019-03-01 um 16:50