Augmented Reality Smart Glasses: Definition, Concepts and Impact on Firm Value Creation

Beitrag in einem Sammelwerk
(Buchkapitel)


Details zur Publikation

Autor(en): Ro Y, Brem A, Rauschnabel PA
Herausgeber: Jung, Timothy; Tom Dieck, Mandy
Titel Sammelwerk: Augmented Reality and Virtual Reality - Empowering Human, Place and Business
Verlag: Springer
Jahr der Veröffentlichung: 2017
Titel der Reihe: Progress in IS
Seitenbereich: 169-181
Sprache: Englisch


Abstract


In recent decades, the developments of new media have revolutionized individuals’ behaviors tremendously. Mobile devices, in particular, have developed an ‘always and everywhere online’ mentality. But what comes next? Recent developments emphasize the rise of a new technology that is termed ‘Wearable Augmented Reality Devices’, where Augmented Reality Smart Glasses (such as Microsoft HoloLens or Google Glass) represent prominent examples. These technologies offer huge innovation potential for companies and societies, which are discussed in this article. By doing so, this paper provides managers and researchers an applied description of the technology and a discussion of how it differs from existing mobile and augmented reality technologies. Finally, insights are given into how these technologies may increase firm value and further change the behaviors of consumers and adopters.



Autor(en) der externen Einrichtung(en)
University of Michigan - Dearborn


Zitierweisen

APA:
Ro, Y., Brem, A., & Rauschnabel, P.A. (2017). Augmented Reality Smart Glasses: Definition, Concepts and Impact on Firm Value Creation. In Jung, Timothy; Tom Dieck, Mandy (Eds.), Augmented Reality and Virtual Reality - Empowering Human, Place and Business. (pp. 169-181). Springer.

MLA:
Ro, Young, Alexander Brem, and Philipp A. Rauschnabel. "Augmented Reality Smart Glasses: Definition, Concepts and Impact on Firm Value Creation." Augmented Reality and Virtual Reality - Empowering Human, Place and Business. Ed. Jung, Timothy; Tom Dieck, Mandy, Springer, 2017. 169-181.

BibTeX: 

Zuletzt aktualisiert 2018-09-11 um 13:53