Augmented Reality Smart Glasses: Definition, Concepts and Impact on Firm Value Creation

Ro Y, Brem A, Rauschnabel PA (2017)

Publication Language: English

Publication Type: Book chapter / Article in edited volumes

Publication year: 2017

Publisher: Springer

Edited Volumes: Augmented Reality and Virtual Reality - Empowering Human, Place and Business

Series: Progress in IS

Pages Range: 169-181

URI: https://link.springer.com/chapter/10.1007/978-3-319-64027-3_12

DOI: 10.1007/978-3-319-64027-3_12

Abstract

In recent decades, the developments of new media have revolutionized individuals’ behaviors tremendously. Mobile devices, in particular, have developed an ‘always and everywhere online’ mentality. But what comes next? Recent developments emphasize the rise of a new technology that is termed ‘Wearable Augmented Reality Devices’, where Augmented Reality Smart Glasses (such as Microsoft HoloLens or Google Glass) represent prominent examples. These technologies offer huge innovation potential for companies and societies, which are discussed in this article. By doing so, this paper provides managers and researchers an applied description of the technology and a discussion of how it differs from existing mobile and augmented reality technologies. Finally, insights are given into how these technologies may increase firm value and further change the behaviors of consumers and adopters.

Authors with CRIS profile

Alexander Brem Lehrstuhl für Technologiemanagement

Involved external institutions

University of Michigan - Dearborn US United States (USA) (US)

How to cite

APA:

Ro, Y., Brem, A., & Rauschnabel, P.A. (2017). Augmented Reality Smart Glasses: Definition, Concepts and Impact on Firm Value Creation. In Jung, Timothy; Tom Dieck, Mandy (Eds.), Augmented Reality and Virtual Reality - Empowering Human, Place and Business. (pp. 169-181). Springer.

MLA:

Ro, Young, Alexander Brem, and Philipp A. Rauschnabel. "Augmented Reality Smart Glasses: Definition, Concepts and Impact on Firm Value Creation." Augmented Reality and Virtual Reality - Empowering Human, Place and Business. Ed. Jung, Timothy; Tom Dieck, Mandy, Springer, 2017. 169-181.

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