Brem A, Reichert M (2016)
Publication Language: English
Publication Type: Journal article
Publication year: 2016
Book Volume: 5
Pages Range: 36-58
Journal Issue: 1
Through a multiple case study based on interviews with radio editorial staff, this article
provides insights in the selection process for the use of new songs in German
radio broadcasting. Radio editors learn about new songs through different channels,
the intensity of the information search depends on the station's size and resources.
Several criteria for new song adoption have been identified, including: congruence
with format, usage by competitive stations, evaluations by radio consultancy.
APA:
Brem, A., & Reichert, M. (2016). Innovation diffusion in B2B relations: New song diffusion in radio broadcasting. International Journal of Music Business Research, 5(1), 36-58.
MLA:
Brem, Alexander, and Michael Reichert. "Innovation diffusion in B2B relations: New song diffusion in radio broadcasting." International Journal of Music Business Research 5.1 (2016): 36-58.
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