Innovation diffusion in B2B relations: New song diffusion in radio broadcasting

Beitrag in einer Fachzeitschrift


Details zur Publikation

Autor(en): Brem A, Reichert M
Zeitschrift: International Journal of Music Business Research
Jahr der Veröffentlichung: 2016
Band: 5
Heftnummer: 1
Seitenbereich: 36-58
ISSN: 2227-5789
Sprache: Englisch


Abstract


Through a multiple case study based on interviews with radio editorial staff, this article

provides insights in the selection process for the use of new songs in German

radio broadcasting. Radio editors learn about new songs through different channels,

the intensity of the information search depends on the station's size and resources.

Several criteria for new song adoption have been identified, including: congruence

with format, usage by competitive stations, evaluations by radio consultancy.


Zitierweisen

APA:
Brem, A., & Reichert, M. (2016). Innovation diffusion in B2B relations: New song diffusion in radio broadcasting. International Journal of Music Business Research, 5(1), 36-58.

MLA:
Brem, Alexander, and Michael Reichert. "Innovation diffusion in B2B relations: New song diffusion in radio broadcasting." International Journal of Music Business Research 5.1 (2016): 36-58.

BibTeX: 

Zuletzt aktualisiert 2018-20-12 um 19:20