Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation

Beitrag bei einer Tagung
(Konferenzbeitrag)


Details zur Publikation

Autor(en): Rauschnabel PA, Brem A, Ivens BS
Herausgeber: American Marketing Association
Titel Sammelwerk: Ama Educators' Proceedings: Improving Business Practice Through Marketing Insight
Jahr der Veröffentlichung: 2015
Tagungsband: Ama Educators' Proceedings: Improving Business Practice Through Marketing Insight
Sprache: Englisch


Autor(en) der externen Einrichtung(en)
Otto-Friedrich-Universität Bamberg
University of Michigan - Dearborn


Zitierweisen

APA:
Rauschnabel, P.A., Brem, A., & Ivens, B.S. (2015). Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation. In American Marketing Association (Eds.), Ama Educators' Proceedings: Improving Business Practice Through Marketing Insight. Chicago, IL.

MLA:
Rauschnabel, Philipp A., Alexander Brem, and Bjoern S. Ivens. "Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation." Proceedings of the AMA Summer Marketing Educators’ Conference 2015, Chicago, IL Ed. American Marketing Association, 2015.

BibTeX: 

Zuletzt aktualisiert 2018-11-08 um 01:13