Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation

Rauschnabel PA, Brem A, Ivens BS (2015)

Publication Language: English

Publication Type: Conference contribution, Conference Contribution

Publication year: 2015

Edited Volumes: Ama Educators' Proceedings: Improving Business Practice Through Marketing Insight

Conference Proceedings Title: Ama Educators' Proceedings: Improving Business Practice Through Marketing Insight

Event location: Chicago, IL

Authors with CRIS profile

Alexander Brem Lehrstuhl für Technologiemanagement

Involved external institutions

University of Michigan - Dearborn US United States (USA) (US) Otto-Friedrich-Universität Bamberg DE Germany (DE)

How to cite

APA:

Rauschnabel, P.A., Brem, A., & Ivens, B.S. (2015). Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation. In American Marketing Association (Eds.), Ama Educators' Proceedings: Improving Business Practice Through Marketing Insight. Chicago, IL.

MLA:

Rauschnabel, Philipp A., Alexander Brem, and Bjoern S. Ivens. "Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation." Proceedings of the AMA Summer Marketing Educators’ Conference 2015, Chicago, IL Ed. American Marketing Association, 2015.

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