Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy

Journal article


Publication Details

Author(s): Homburg C, Fürst A, Ehrmann T, Scheinker E
Journal: Journal of the Academy of Marketing Science
Publisher: SAGE Publications (UK and US) / Springer Verlag (Germany)
Publication year: 2013
Volume: 41
Journal issue: 2
Pages range: 185-205
ISSN: 0092-0703


FAU Authors / FAU Editors

Fürst, Andreas Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing


External institutions
Universität Mannheim
Westfälische Wilhelms-Universität (WWU) Münster


How to cite

APA:
Homburg, C., Fürst, A., Ehrmann, T., & Scheinker, E. (2013). Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy. Journal of the Academy of Marketing Science, 41(2), 185-205.

MLA:
Homburg, Christian, et al. "Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy." Journal of the Academy of Marketing Science 41.2 (2013): 185-205.

BibTeX: 

Last updated on 2018-09-08 at 18:08