Pull vs. Push - Strategic Technology and Innovation Management for a Successful Integration of Market-Pull and Technology-Push Activities

Beitrag bei einer Tagung
(Originalarbeit)


Details zur Publikation

Autor(en): Voigt KI, Brem A
Verlagsort: Miami
Jahr der Veröffentlichung: 2007


FAU-Autoren / FAU-Herausgeber

Brem, Alexander Prof. Dr.
Lehrstuhl für Technologiemanagement
Voigt, Kai-Ingo Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management


Zitierweisen

APA:
Voigt, K.-I., & Brem, A. (2007). Pull vs. Push - Strategic Technology and Innovation Management for a Successful Integration of Market-Pull and Technology-Push Activities. In Proceedings of the 16th International Conference on Management of Technology Proceedings, "Management of Technology for the Service Economy". Miami.

MLA:
Voigt, Kai-Ingo, and Alexander Brem. "Pull vs. Push - Strategic Technology and Innovation Management for a Successful Integration of Market-Pull and Technology-Push Activities." Proceedings of the 16th International Conference on Management of Technology Proceedings, "Management of Technology for the Service Economy" Miami, 2007.

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Zuletzt aktualisiert 2019-10-06 um 07:08