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Innovation Management in German Retail Banking - Using a Customer Council to Generate New Concepts

Zeller A, Brem A (2012)

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Publication Language: English

Publication Type: Conference contribution, Original article

Publication year: 2012

Event location: Antalya

Authors with CRIS profile

How to cite

APA:

Zeller, A., & Brem, A. (2012). Innovation Management in German Retail Banking - Using a Customer Council to Generate New Concepts. In Proceedings of the FIBAC2012 International Finance Banking & Insurance Congress. Antalya.

MLA:

Zeller, Andrew, and Alexander Brem. "Innovation Management in German Retail Banking - Using a Customer Council to Generate New Concepts." Proceedings of the FIBAC2012 International Finance Banking & Insurance Congress, Antalya 2012.

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