Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective

Holtbrügge D, Schuster T (2012)

Publication Language: English

Publication Type: Journal article

Publication year: 2012

Journal

International Business Review Elsevier

Publisher: Elsevier

Book Volume: 21

Pages Range: 817-830

Journal Issue: 5

Authors with CRIS profile

Dirk Holtbrügge Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management Tassilo Schuster Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management

How to cite

APA:

Holtbrügge, D., & Schuster, T. (2012). Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective. International Business Review, 21(5), 817-830.

MLA:

Holtbrügge, Dirk, and Tassilo Schuster. "Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective." International Business Review 21.5 (2012): 817-830.

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