The Neuropeptide Oxytocin Modulates Consumer Brand Relationships
Journal article
Publication Details
Author(s): Fürst A, Thron J, Marsh N, Hurlemann R
Journal: → Scientific Reports |
Publisher: Nature Publishing Group: Open Access Journals - Option B
Publication year: 2015
Volume: 5
Journal issue: 14960
Pages range: 1-11
ISSN: 2045-2322
Language: English
FAU Authors / FAU Editors
| | | Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing |
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How to cite
APA: | Fürst, A., Thron, J., Marsh, N., & Hurlemann, R. (2015). The Neuropeptide Oxytocin Modulates Consumer Brand Relationships. Scientific Reports, 5(14960), 1-11. https://dx.doi.org/10.1038/srep14960 |
MLA: | Fürst, Andreas, et al. "The Neuropeptide Oxytocin Modulates Consumer Brand Relationships." Scientific Reports 5.14960 (2015): 1-11. |