Löffler C, Bodendorf F (2010)
Publication Type: Conference contribution, Conference Contribution
Publication year: 2010
Publisher: Academic Publishing Limited Reading UK
City/Town: Kapstadt
Pages Range: 501-509
Conference Proceedings Title: Proceedings of the International Conference on Information Management and Evaluation
APA:
Löffler, C., & Bodendorf, F. (2010). Mobile Loyalty Services - a Retailer and Consumer Survey. In Proceedings of the International Conference on Information Management and Evaluation (pp. 501-509). Kapstadt: Academic Publishing Limited Reading UK.
MLA:
Löffler, Carolin, and Freimut Bodendorf. "Mobile Loyalty Services - a Retailer and Consumer Survey." Proceedings of the Proceedings of the International Conference on Information Management and Evaluation Kapstadt: Academic Publishing Limited Reading UK, 2010. 501-509.
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