Mobile Loyalty Services - a Retailer and Consumer Survey

Löffler C, Bodendorf F (2010)


Publication Type: Conference contribution, Conference Contribution

Publication year: 2010

Publisher: Academic Publishing Limited Reading UK

City/Town: Kapstadt

Pages Range: 501-509

Conference Proceedings Title: Proceedings of the International Conference on Information Management and Evaluation

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How to cite

APA:

Löffler, C., & Bodendorf, F. (2010). Mobile Loyalty Services - a Retailer and Consumer Survey. In Proceedings of the International Conference on Information Management and Evaluation (pp. 501-509). Kapstadt: Academic Publishing Limited Reading UK.

MLA:

Löffler, Carolin, and Freimut Bodendorf. "Mobile Loyalty Services - a Retailer and Consumer Survey." Proceedings of the Proceedings of the International Conference on Information Management and Evaluation Kapstadt: Academic Publishing Limited Reading UK, 2010. 501-509.

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