How can Music Majors increase their Success in the Market for Over-the-Air-Downloads? - The Case of Germany

Journal article


Publication Details

Author(s): Hungenberg H, König A, Enders A, Jelassi T
Journal: JMM International Journal on Media Management
Publisher: University of St.Gallen
Publication year: 2006
Volume: 8
Pages range: 182-192
ISSN: 1424-1277


FAU Authors / FAU Editors

Hungenberg, Harald Prof. Dr.
Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbesondere Unternehmensführung
König, Andreas Dr.
Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbesondere Unternehmensführung


External institutions with authors

IMD - International Institute for Management Development


How to cite

APA:
Hungenberg, H., König, A., Enders, A., & Jelassi, T. (2006). How can Music Majors increase their Success in the Market for Over-the-Air-Downloads? - The Case of Germany. JMM International Journal on Media Management, 8, 182-192.

MLA:
Hungenberg, Harald, et al. "How can Music Majors increase their Success in the Market for Over-the-Air-Downloads? - The Case of Germany." JMM International Journal on Media Management 8 (2006): 182-192.

BibTeX: 

Last updated on 2018-09-08 at 12:53