How can Music Majors increase their Success in the Market for Over-the-Air-Downloads? - The Case of Germany

Hungenberg H, König A, Enders A, Jelassi T (2006)

Publication Type: Journal article

Publication year: 2006

Journal

JMM International Journal on Media Management University of St.Gallen

Publisher: University of St.Gallen

Book Volume: 8

Pages Range: 182-192

Authors with CRIS profile

Harald Hungenberg Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbesondere Unternehmensführung Andreas König Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbesondere Unternehmensführung

Involved external institutions

IMD - International Institute for Management Development CH Switzerland (CH)

How to cite

APA:

Hungenberg, H., König, A., Enders, A., & Jelassi, T. (2006). How can Music Majors increase their Success in the Market for Over-the-Air-Downloads? - The Case of Germany. JMM International Journal on Media Management, 8, 182-192.

MLA:

Hungenberg, Harald, et al. "How can Music Majors increase their Success in the Market for Over-the-Air-Downloads? - The Case of Germany." JMM International Journal on Media Management 8 (2006): 182-192.

BibTeX: Download