Primary, Not Complex! Using Metaphors to Communicate Global Strategy in MNCs

König A, Fehn A (2011)


Publication Type: Other publication type

Publication year: 2011

Publisher: University Erlangen-Nuremberg

Authors with CRIS profile

How to cite

APA:

König, A., & Fehn, A. (2011). Primary, Not Complex! Using Metaphors to Communicate Global Strategy in MNCs. University Erlangen-Nuremberg.

MLA:

König, Andreas, and Angela Fehn. Primary, Not Complex! Using Metaphors to Communicate Global Strategy in MNCs. University Erlangen-Nuremberg, 2011.

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