Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting

Prigge JK, Homburg C, Fürst A (2018)


Publication Language: English

Publication Type: Journal article

Publication year: 2018

Journal

Book Volume: 68

Pages Range: 56-73

DOI: 10.1016/j.indmarman.2017.09.015

Authors with CRIS profile

Involved external institutions

How to cite

APA:

Prigge, J.-K., Homburg, C., & Fürst, A. (2018). Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting. Industrial Marketing Management, 68, 56-73. https://dx.doi.org/10.1016/j.indmarman.2017.09.015

MLA:

Prigge, Jana-Kristin, Christian Homburg, and Andreas Fürst. "Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting." Industrial Marketing Management 68 (2018): 56-73.

BibTeX: Download