Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting

Journal article


Publication Details

Author(s): Prigge JK, Homburg C, Fürst A
Journal: Industrial Marketing Management
Publication year: 2018
Volume: 68
Pages range: 56-73
ISSN: 0019-8501
Language: English


FAU Authors / FAU Editors

Fürst, Andreas Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing


External institutions
Universität Mannheim


How to cite

APA:
Prigge, J.-K., Homburg, C., & Fürst, A. (2018). Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting. Industrial Marketing Management, 68, 56-73. https://dx.doi.org/10.1016/j.indmarman.2017.09.015

MLA:
Prigge, Jana-Kristin, Christian Homburg, and Andreas Fürst. "Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting." Industrial Marketing Management 68 (2018): 56-73.

BibTeX: 

Last updated on 2018-08-08 at 01:25