Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting
Journal article
Publication Details
Author(s): Prigge JK, Homburg C, Fürst A
Journal: → Industrial Marketing Management |
Publication year: 2018
Volume: 68
Pages range: 56-73
ISSN: 0019-8501
Language: English
FAU Authors / FAU Editors
| | | Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing |
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How to cite
APA: | Prigge, J.-K., Homburg, C., & Fürst, A. (2018). Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting. Industrial Marketing Management, 68, 56-73. https://dx.doi.org/10.1016/j.indmarman.2017.09.015 |
MLA: | Prigge, Jana-Kristin, Christian Homburg, and Andreas Fürst. "Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting." Industrial Marketing Management 68 (2018): 56-73. |