Toward a Differentiated Understanding of the Value-Creation Chain
Journal article
Publication Details
Author(s): Kühnl C, Fürst A, Homburg C, Staritz M
Journal: → British Journal of Management |
Publication year: 2017
Volume: 28
Journal issue: 3
Pages range: 444-463
ISSN: 1045-3172
Language: English
FAU Authors / FAU Editors
| | | Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing |
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How to cite
APA: | Kühnl, C., Fürst, A., Homburg, C., & Staritz, M. (2017). Toward a Differentiated Understanding of the Value-Creation Chain. British Journal of Management, 28(3), 444-463. https://dx.doi.org/10.1111/1467-8551.12206 |
MLA: | Kühnl, Christina, et al. "Toward a Differentiated Understanding of the Value-Creation Chain." British Journal of Management 28.3 (2017): 444-463. |