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Charity Marketing: Targeting the Likely Donor

Sargeant A, Kähler J (1996)

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Publication Type: Journal article

Publication year: 1996

Journal

Book Volume: 4

Pages Range: 115-126

Authors with CRIS profile

How to cite

APA:

Sargeant, A., & Kähler, J. (1996). Charity Marketing: Targeting the Likely Donor. Journal of Database Marketing and Customer Strategy Management, 4, 115-126.

MLA:

Sargeant, Adrian, and Jürgen Kähler. "Charity Marketing: Targeting the Likely Donor." Journal of Database Marketing and Customer Strategy Management 4 (1996): 115-126.

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