Purchasing marketing services: Aligning purchasing and marketing to improve agency performance

Bals L, van der Valk W, Wynstra F, Hartmann E (2007)

Publication Type: Conference contribution, Original article

Publication year: 2007

City/Town: Bath

Authors with CRIS profile

Eva Maria Hartmann Lehrstuhl für Betriebswirtschaftslehre, insbesondere Supply Chain Management

Involved external institutions

Eindhoven University of Technology / Technische Universiteit Eindhoven (TU/e) NL Netherlands (NL)

How to cite

APA:

Bals, L., van der Valk, W., Wynstra, F., & Hartmann, E. (2007). Purchasing marketing services: Aligning purchasing and marketing to improve agency performance. In Proceedings of the 16th International Purchasing & Supply Education & Research Association (IPSERA). Bath.

MLA:

Bals, Lydia, et al. "Purchasing marketing services: Aligning purchasing and marketing to improve agency performance." Proceedings of the 16th International Purchasing & Supply Education & Research Association (IPSERA) Bath, 2007.

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