Marketing as an internal client of purchasing – Exploring meaningful Marketing/Purchasing interaction

Bals L, Hartmann E, Ritter T (2007)

Publication Type: Conference contribution, Original article

Publication year: 2007

City/Town: Manchester

Authors with CRIS profile

Eva Maria Hartmann Lehrstuhl für Betriebswirtschaftslehre, insbesondere Supply Chain Management

Involved external institutions

Copenhagen Business School (CBS) DK Denmark (DK)

How to cite

APA:

Bals, L., Hartmann, E., & Ritter, T. (2007). Marketing as an internal client of purchasing – Exploring meaningful Marketing/Purchasing interaction. In Proceedings of the 23rd Industrial Marketing and Purchasing (IMP) conference. Manchester.

MLA:

Bals, Lydia, Evi Hartmann, and Thomas Ritter. "Marketing as an internal client of purchasing – Exploring meaningful Marketing/Purchasing interaction." Proceedings of the 23rd Industrial Marketing and Purchasing (IMP) conference Manchester, 2007.

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