How Can Decision Makers Use Metaphors to Communicate Strategy in Multinational Organizations? A Comparative Linguistic Model

König A, Fehn A (2010)

Publication Type: Conference contribution, Original article

Publication year: 2010

Event location: Lissabon

Authors with CRIS profile

Andreas König Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbesondere Unternehmensführung Angela Fehn Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbesondere Unternehmensführung

How to cite

APA:

König, A., & Fehn, A. (2010). How Can Decision Makers Use Metaphors to Communicate Strategy in Multinational Organizations? A Comparative Linguistic Model. In Proceedings of the 26th Colloquium of the European Group for Organizational Studies. Lissabon.

MLA:

König, Andreas, and Angela Fehn. "How Can Decision Makers Use Metaphors to Communicate Strategy in Multinational Organizations? A Comparative Linguistic Model." Proceedings of the 26th Colloquium of the European Group for Organizational Studies, Lissabon 2010.

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