Ingredient Branding in Capital Goods Markets - Results from an Empirical Analysis in the Automotive Supplier Industry

Voigt KI, Brem A, Czaja L (2007)


Publication Type: Conference contribution, Original article

Publication year: 2007

City/Town: Paris

Authors with CRIS profile

How to cite

APA:

Voigt, K.-I., Brem, A., & Czaja, L. (2007). Ingredient Branding in Capital Goods Markets - Results from an Empirical Analysis in the Automotive Supplier Industry. In Proceedings of the 6th International Congress "Marketing Trends". Paris.

MLA:

Voigt, Kai-Ingo, Alexander Brem, and Lothar Czaja. "Ingredient Branding in Capital Goods Markets - Results from an Empirical Analysis in the Automotive Supplier Industry." Proceedings of the 6th International Congress "Marketing Trends" Paris, 2007.

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