Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth

Journal article


Publication Details

Author(s): Haase M, Becker I, Pick D
Journal: Journal of macromarketing
Publication year: 2017
ISSN: 0276-1467
eISSN: 1552-6534


FAU Authors / FAU Editors

Becker, Ingrid
Institut für Wirtschaftswissenschaft


External institutions with authors

Freie Universität Berlin


How to cite

APA:
Haase, M., Becker, I., & Pick, D. (2017). Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth. Journal of macromarketing. https://dx.doi.org/10.1177/0276146717728776

MLA:
Haase, Michaela, Ingrid Becker, and Doréen Pick. "Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth." Journal of macromarketing (2017).

BibTeX: 

Last updated on 2018-02-08 at 20:10