The Effect of Familiarity and Dread on Health Risk Perception.

Heideker S, Steul-Fischer M (2015)

Publication Language: English

Publication Type: Book chapter / Article in edited volumes

Publication year: 2015

Journal

Advances in Consumer Research Association for Consumer Research; 1999

Edited Volumes: AP - Asia Pacific Advances in Consumer Research

Book Volume: 11

Pages Range: 32-37

Authors with CRIS profile

Silvia Heideker Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing Martina Steul-Fischer Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing

How to cite

APA:

Heideker, S., & Steul-Fischer, M. (2015). The Effect of Familiarity and Dread on Health Risk Perception. In AP - Asia Pacific Advances in Consumer Research. (pp. 32-37).

MLA:

Heideker, Silvia, and Martina Steul-Fischer. "The Effect of Familiarity and Dread on Health Risk Perception." AP - Asia Pacific Advances in Consumer Research. 2015. 32-37.

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