On the Importance of Complaint Handling Design: A Multi-Level Analysis of the Impact in Specific Complaint Situations
Journal article
Publication Details
Author(s): Homburg C, Fürst A, Koschate N
Journal: → Journal of the Academy of Marketing Science |
Publisher: SAGE Publications (UK and US) / Springer Verlag (Germany)
Publication year: 2010
Volume: 38
Journal issue: 3
Pages range: 265-287
ISSN: 0092-0703
Language: German
FAU Authors / FAU Editors
| | | Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing |
|
| Koschate-Fischer, Nicole Prof. Dr. |
| | GfK-Lehrstuhl für Marketing Intelligence |
|
How to cite
APA: | Homburg, C., Fürst, A., & Koschate, N. (2010). On the Importance of Complaint Handling Design: A Multi-Level Analysis of the Impact in Specific Complaint Situations. Journal of the Academy of Marketing Science, 38(3), 265-287. https://dx.doi.org/10.1007/s11747-009-0172-y |
MLA: | Homburg, Christian, Andreas Fürst, and Nicole Koschate. "On the Importance of Complaint Handling Design: A Multi-Level Analysis of the Impact in Specific Complaint Situations." Journal of the Academy of Marketing Science 38.3 (2010): 265-287. |