Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector

Beitrag in einer Fachzeitschrift
(Originalarbeit)


Details zur Publikation

Autor(en): Agarwal N, Chakrabarti R, Brem A, Bocken N
Zeitschrift: Journal of Business Research
Jahr der Veröffentlichung: 2018
Band: 86
Seitenbereich: 234-244
ISSN: 0148-2963
Sprache: Englisch


Abstract


To date, scholarly understanding of external dimensions of market driving for the purposes of ‘societal change’ is largely unexplored in both developed and emerging market contexts. This paper uses a multiple case study approach to understand how market driving social enterprises (across the hybrid spectrum) create societal change in emerging markets. By drawing on Scott's (1995) three-part conceptualization of institutional legitimacy, this study explores how regulative, normative and cognitive legitimacies are invoked by market driving social enterprises at the Bottom of the Pyramid (BoP). Key contributions of the study show that all three dimensions of legitimacy are relevant but they need to be invoked in a specific order based on necessary and optional conditions. An implication of the study is that market driving through societal change can lead to the construction of new and more inclusive healthcare markets.


FAU-Autoren / FAU-Herausgeber

Agarwal, Nivedita Dr.
Lehrstuhl für Wirtschaftsinformatik, insbesondere Innovation und Wertschöpfung
Brem, Alexander Prof. Dr.
Lehrstuhl für Technologiemanagement


Zitierweisen

APA:
Agarwal, N., Chakrabarti, R., Brem, A., & Bocken, N. (2018). Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector. Journal of Business Research, 86, 234-244. https://dx.doi.org/10.1016/j.jbusres.2017.07.001

MLA:
Agarwal, Nivedita, et al. "Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector." Journal of Business Research 86 (2018): 234-244.

BibTeX: 

Zuletzt aktualisiert 2018-13-07 um 14:57