Kaiser I, Durst M (2011)
Publication Type: Conference contribution, Conference Contribution
Publication year: 2011
City/Town: Rom, Italien
Pages Range: 203-208
Conference Proceedings Title: Proceedings of the IADIS International Conference - Collaborative Technologies 2011
ISBN: 978-972-8939-40-3
Through early trend recognition in the business environment and their specific processing within the innovation management, companies can achieve long-term market success. A particular challenge is the systematic identification, gathering, structuration and evaluation of trends. Web 2.0 technologies and especially Wikis, which allow several people to maintain and use content simultaneously, are eminently suitable for an efficient process of continuous collection and analysis of relevant market trends. In this paper, trend management processes are introduced and it is demonstrated how trends can be collected, structured and communicated within the enterprise using a customized wiki. The trend assessment is carried out inter alia on methods of crowd sourcing, resulting in an extensive evaluation basis. In addition, the presented approach includes a visualization of the trends and its assessment for decision support. A case study of global polymer solutions supplier REHAU AG demonstrates the use of the methodology in practice. © 2011 IADIS.
APA:
Kaiser, I., & Durst, M. (2011). Innovation management in enterprises - Collaborative trend analysis using Web 2.0 technologies. In António Palma dos Reis (Eds.), Proceedings of the IADIS International Conference - Collaborative Technologies 2011 (pp. 203-208). Rom, Italien.
MLA:
Kaiser, Iris, and Michael Durst. "Innovation management in enterprises - Collaborative trend analysis using Web 2.0 technologies." Proceedings of the Proceedings of the IADIS International Conference - Collaborative Technologies 2011 Ed. António Palma dos Reis, Rom, Italien, 2011. 203-208.
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