Value Articulation: A Framework for the Strategic Management of Intellectual Property

Beitrag in einer Fachzeitschrift
(Originalarbeit)


Details zur Publikation

Autor(en): Conley JG, Bican P, Ernst H
Zeitschrift: California Management Review
Verlag: UNIV CALIF
Jahr der Veröffentlichung: 2013
Band: 55
Heftnummer: 4
Seitenbereich: 102-120
ISSN: 0008-1256
Sprache: Englisch


Abstract


This article introduces a framework that helps to assimilate intellectual property management activities with the practices of marketing and strategy. With the framework, the management of IP rights is explained within marketing constructs such as the unique selling proposition. The article presents case studies that explore the applicability of the framework in a diversity of industry contexts and firm sizes.



FAU-Autoren / FAU-Herausgeber

Bican, Peter
Lehrstuhl für Technologiemanagement


Autor(en) der externen Einrichtung(en)
Northwestern University
WHU - Otto Beisheim School of Management


Zitierweisen

APA:
Conley, J.G., Bican, P., & Ernst, H. (2013). Value Articulation: A Framework for the Strategic Management of Intellectual Property. California Management Review, 55(4), 102-120. https://dx.doi.org/10.1525/cmr.2013.55.4.102

MLA:
Conley, James G., Peter Bican, and Holger Ernst. "Value Articulation: A Framework for the Strategic Management of Intellectual Property." California Management Review 55.4 (2013): 102-120.

BibTeX: 

Zuletzt aktualisiert 2018-11-08 um 00:27