Value Articulation: A Framework for the Strategic Management of Intellectual Property

Conley JG, Bican P, Ernst H (2013)


Publication Language: English

Publication Status: Published

Publication Type: Journal article, Original article

Publication year: 2013

Journal

Publisher: UNIV CALIF

Book Volume: 55

Pages Range: 102-120

Journal Issue: 4

DOI: 10.1525/cmr.2013.55.4.102

Abstract

This article introduces a framework that helps to assimilate intellectual property management activities with the practices of marketing and strategy. With the framework, the management of IP rights is explained within marketing constructs such as the unique selling proposition. The article presents case studies that explore the applicability of the framework in a diversity of industry contexts and firm sizes.

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How to cite

APA:

Conley, J.G., Bican, P., & Ernst, H. (2013). Value Articulation: A Framework for the Strategic Management of Intellectual Property. California Management Review, 55(4), 102-120. https://dx.doi.org/10.1525/cmr.2013.55.4.102

MLA:

Conley, James G., Peter Bican, and Holger Ernst. "Value Articulation: A Framework for the Strategic Management of Intellectual Property." California Management Review 55.4 (2013): 102-120.

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