Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success

Journal article


Publication Details

Author(s): Fürst A, Leimbach M, Prigge JK
Journal: Journal of Marketing
Publication year: 2017
Volume: 81
Journal issue: 1
Pages range: 59-82
ISSN: 0022-2429
Language: English


FAU Authors / FAU Editors

Fürst, Andreas Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
Leimbach, Martin Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing


External institutions
Universität Mannheim


How to cite

APA:
Fürst, A., Leimbach, M., & Prigge, J.-K. (2017). Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success. Journal of Marketing, 81(1), 59-82. https://dx.doi.org/10.1509/jm.14.0138

MLA:
Fürst, Andreas, Martin Leimbach, and Jana-Kristin Prigge. "Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success." Journal of Marketing 81.1 (2017): 59-82.

BibTeX: 

Last updated on 2018-11-08 at 01:13