Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

Edited Volume
(Book)


Publication Details

Editor(s): Brem A, Viardot É
Publisher: Springer Science+Business Media B.V.
Publishing place: Dordrecht
Publication year: 2015
ISBN: 978-3-319-14522-8


FAU Authors / FAU Editors

Brem, Alexander Prof. Dr.
Lehrstuhl für Technologiemanagement


How to cite

APA:
Brem, A., & Viardot, É. (Eds.) (2015). Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Dordrecht: Springer Science+Business Media B.V..

MLA:
Brem, Alexander, and Éric Viardot, eds. Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Dordrecht: Springer Science+Business Media B.V., 2015.

BibTeX: 

Last updated on 2018-09-11 at 12:05

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