Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

Brem A, Viardot É (2015)


Publication Type: Edited Volume

Subtype: Book

Publication year: 2015

Publisher: Springer Science+Business Media B.V.

City/Town: Dordrecht

ISBN: 978-3-319-14522-8

DOI: 10.1007/978-3-319-14523-5

Editors with CRIS profile

How to cite

APA:

Brem, A., & Viardot, É. (Eds.) (2015). Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Dordrecht: Springer Science+Business Media B.V..

MLA:

Brem, Alexander, and Éric Viardot, eds. Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Dordrecht: Springer Science+Business Media B.V., 2015.

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