Differences in New Product Development in Europe and Asia

Beitrag bei einer Tagung
(Konferenzbeitrag)


Details zur Publikation

Autorinnen und Autoren: Brem A, Wolfram P
Herausgeber: The International Society for Professional Innovation Management (ISPIM)
Titel Sammelwerk: Proceedings of the XXIV ISPIM Conference, Innovating in Global Markets: Challenges for Sustainable Growth
Jahr der Veröffentlichung: 2013
Tagungsband: The Proceedings of The XXIV ISPIM Conference - Innovating in Global Markets: Challenges for Sustainable Growth
ISBN: 978-952-265-421-2
Sprache: Englisch


Abstract


From research on Western new product development (NPD) practices a rich body of literature has emerged. However, the impact of country specific and cultural influences has not been examined yet. This study is a first attempt to identify differences in NPD practices between R&D subsidiaries in Germany, China and India within multinational companies. Data has been generated by qualitative interviews with Research and Development (R&D) executives in those countries across multiple cases. The study samples strategic, organizational and operational aspects indicates definite differences in process coordination, rewarding systems, the use of creativity techniques in NPD, market orientation and the average age of NPD teams. Other aspects like strategic targets, the management involvement, etc. show rather slight differences across the countries. Hence, findings suggest that while some aspects are universally applicable across cultural frontiers, Western companies have to understand different expectations regarding NPD in India and China by adjusting practices accordingly.


FAU-Autorinnen und Autoren / FAU-Herausgeberinnen und Herausgeber

Brem, Alexander Prof. Dr.
Lehrstuhl für Technologiemanagement
Wolfram, Pierre


Forschungsbereiche

Frugal Innovation
Lehrstuhl für Technologiemanagement


Zitierweisen

APA:
Brem, A., & Wolfram, P. (2013). Differences in New Product Development in Europe and Asia. In The International Society for Professional Innovation Management (ISPIM) (Eds.), The Proceedings of The XXIV ISPIM Conference - Innovating in Global Markets: Challenges for Sustainable Growth. Helsinki, Finland.

MLA:
Brem, Alexander, and Pierre Wolfram. "Differences in New Product Development in Europe and Asia." Proceedings of the The XXIV ISPIM Conference - Innovating in Global Markets: Challenges for Sustainable Growth, Helsinki, Finland Ed. The International Society for Professional Innovation Management (ISPIM), 2013.

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Zuletzt aktualisiert 2018-09-11 um 12:11

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