Internal Markets for Innovation: Case Study Results of Blockades at Affiliates’ Level in Developed Markets

Beitrag bei einer Tagung
(Konferenzbeitrag)


Details zur Publikation

Autor(en): Wolfram P, Brem A
Herausgeber: Fraunhofer IAO, IAT Universität Stuttgart
Titel Sammelwerk: R&D Management Conference 2014: Connecting High Value Solutions With Future Markets
Jahr der Veröffentlichung: 2014
Tagungsband: Management of Applied R&D: Connecting high value solutions with future markets
Seitenbereich: 824-835
ISBN: 978-3-8396-0746-6
Sprache: Englisch


Abstract


Internationalization of R&D is an upcoming research topic. However, as far as group-internal resource exchanges between affiliates are concerned, research is scarce. Therefore, the present study shed light on the discussion in literature by detecting obstacles and accelerators regarding the opening of R&D to affiliated companies in the same business group. The challenges are analysed for affiliates in order to engage themselves in group-internal markets, for instance to avoid bottlenecks in the product development or to improve their technological knowledge. To research this phenomenon, a case study is accomplished by investigating a Multinational company whose affiliates are self-reliant and horizontally diversified. Mixed methods are applied by having structured depth interviews with the responsible R&D managers as well as by sending a survey out to associated project managers. The study indicates that the organizational complexity, infrastructures within the business group and the impact of external market structures play an essential role for the usage and effectiveness of group-internal markets. Hence, the insights offer valuable clues why internal markets have advantages and disadvantages for affiliates under certai circumstances, i.e. in matters of communication, or why collaboration efforts introduced by the business group management do not yield results.


FAU-Autoren / FAU-Herausgeber

Brem, Alexander Prof. Dr.
Lehrstuhl für Technologiemanagement
Wolfram, Pierre


Zitierweisen

APA:
Wolfram, P., & Brem, A. (2014). Internal Markets for Innovation: Case Study Results of Blockades at Affiliates’ Level in Developed Markets. In Fraunhofer IAO, IAT Universität Stuttgart (Eds.), Management of Applied R&D: Connecting high value solutions with future markets (pp. 824-835). Stuttgart, Germany.

MLA:
Wolfram, Pierre, and Alexander Brem. "Internal Markets for Innovation: Case Study Results of Blockades at Affiliates’ Level in Developed Markets." Proceedings of the The R&D Management Conference 2014, Stuttgart, Germany Ed. Fraunhofer IAO, IAT Universität Stuttgart, 2014. 824-835.

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Zuletzt aktualisiert 2018-09-11 um 14:05