The Search for Innovative Partners in Co-Creation: Identifying Lead Users in Social Media through Netnography and Crowdsourcing
Brem A, Bilgram V (2015)
Publication Language: English
Publication Type: Journal article
Publication year: 2015
Journal
Publisher: Elsevier BV
Book Volume: 37
Pages Range: 40-51
Journal Issue: July-September 2015
DOI: 10.1016/j.jengtecman.2015.08.004
Abstract
Despite the extensive literature on the benefits of netnography and crowdsourcing for insight and idea generation, little research has been conducted on their practical relevance and application for identifying lead users. We address this gap through an analysis of 24 lead user projects investigating the viability, underlying processes, and main differences of these new search strategies. We argue that both methods justify the significant investments by additionally providing a user-centric basis for subsequent ideation sessions with lead users. Our findings contribute to user innovation literature by demonstrating new ways of identifying these highly valuable users in the social media age.
Authors with CRIS profile
Involved external institutions
Germany (DE)How to cite
APA:
Brem, A., & Bilgram, V. (2015). The Search for Innovative Partners in Co-Creation: Identifying Lead Users in Social Media through Netnography and Crowdsourcing. Journal of Engineering and Technology Management, 37(July-September 2015), 40-51. https://dx.doi.org/10.1016/j.jengtecman.2015.08.004
MLA:
Brem, Alexander, and Volker Bilgram. "The Search for Innovative Partners in Co-Creation: Identifying Lead Users in Social Media through Netnography and Crowdsourcing." Journal of Engineering and Technology Management 37.July-September 2015 (2015): 40-51.
BibTeX: Download