The Search for Innovative Partners in Co-Creation: Identifying Lead Users in Social Media through Netnography and Crowdsourcing

Beitrag in einer Fachzeitschrift


Details zur Publikation

Autor(en): Brem A, Bilgram V
Zeitschrift: Journal of Engineering and Technology Management
Verlag: Elsevier BV
Jahr der Veröffentlichung: 2015
Band: 37
Heftnummer: July-September 2015
Seitenbereich: 40-51
ISSN: 0923-4748
Sprache: Englisch


Abstract


Despite the extensive literature on the benefits of netnography and crowdsourcing for insight and idea generation, little research has been conducted on their practical relevance and application for identifying lead users. We address this gap through an analysis of 24 lead user projects investigating the viability, underlying processes, and main differences of these new search strategies. We argue that both methods justify the significant investments by additionally providing a user-centric basis for subsequent ideation sessions with lead users. Our findings contribute to user innovation literature by demonstrating new ways of identifying these highly valuable users in the social media age.




Autor(en) der externen Einrichtung(en)
Rheinisch-Westfälische Technische Hochschule (RWTH) Aachen


Zitierweisen

APA:
Brem, A., & Bilgram, V. (2015). The Search for Innovative Partners in Co-Creation: Identifying Lead Users in Social Media through Netnography and Crowdsourcing. Journal of Engineering and Technology Management, 37(July-September 2015), 40-51. https://dx.doi.org/10.1016/j.jengtecman.2015.08.004

MLA:
Brem, Alexander, and Volker Bilgram. "The Search for Innovative Partners in Co-Creation: Identifying Lead Users in Social Media through Netnography and Crowdsourcing." Journal of Engineering and Technology Management 37.July-September 2015 (2015): 40-51.

BibTeX: 

Zuletzt aktualisiert 2018-11-08 um 00:41