Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development

Agarwal N, Grottke M, Brem A (2015)


Publication Language: English

Publication Type: Conference contribution, Conference Contribution

Publication year: 2015

Edited Volumes: 22nd Innovation and Product Development Conference Proceedings

Event location: Copenhagen, Denmark

Authors with CRIS profile

How to cite

APA:

Agarwal, N., Grottke, M., & Brem, A. (2015). Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development. In European Institute for Advanced Studies in Management (Eds.), Proceedings of the 22nd Innovation and Product Development Conference. Copenhagen, Denmark.

MLA:

Agarwal, Nivedita, Michael Grottke, and Alexander Brem. "Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development." Proceedings of the 22nd Innovation and Product Development Conference, Copenhagen, Denmark Ed. European Institute for Advanced Studies in Management, 2015.

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