Kröckel J, Bodendorf F (2010)
Publication Type: Conference contribution, Conference Contribution
Publication year: 2010
Edited Volumes: Proc. of the IADIS Int. Conf. Intelligent Systems and Agents 2010, Proc. of the IADIS European Conference on Data Mining 2010, Part of the MCCSIS 2010
City/Town: Freiburg
Pages Range: 109-113
Conference Proceedings Title: Proceedings of the IADIS International Conference on Intelligent Systems and Agents
Event location: Freiburg
During purchase process customer support is an important factor to success for actual business stores. The paper at hand introduces a concept combining methods of image processing and data mining for the extraction and analysis of customer trajectories, e.g. paths through the retail environment, at the point of sale and the point of service. Raw data is captured by network cameras that are commonly used for private and small business surveillance. As the cameras are already installed and well accepted in most cases the concept goes conform to the demand of no interaction with the customers and minimum additional costs for the enterprises. Image processing is accomplished by using OpenCV Computer Vision Library (OpenCV 2009). Established knowledge, e.g. patterns and clusters, is extracted by different methods from the field of data mining. © 2010 IADIS.
APA:
Kröckel, J., & Bodendorf, F. (2010). Extraction and Application of Person Trajectories in Retail Environments. In Proceedings of the IADIS International Conference on Intelligent Systems and Agents (pp. 109-113). Freiburg: Freiburg.
MLA:
Kröckel, Johannes, and Freimut Bodendorf. "Extraction and Application of Person Trajectories in Retail Environments." Proceedings of the Proceedings of the IADIS International Conference - Intelligent Systems and Agents 2010, Freiburg Freiburg, 2010. 109-113.
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