Same same but different: Perspectives on creativity workshops by design and business

Beitrag in einer Fachzeitschrift


Details zur Publikation

Autor(en): Brem A, Sproedt H
Zeitschrift: IEEE Engineering Management Review
Verlag: IEEE Institute of Electrical and Electronics Engineers
Jahr der Veröffentlichung: 2017
Band: 45
Heftnummer: 1
Seitenbereich: 27-31
ISSN: 0360-8581
Sprache: Englisch


Abstract


Most academics and practitioner agree that design and business are interdependent and complementing. But in its application, differences appear. Hence, this article describes the frictions between design and business philosophy in practice by describing and discussing different approaches to creativity workshops, which usually are design's and business' starting and meeting point for intentional innovation. For this, seven distinctive areas for the planning and execution of creativity workshops are compared and discussed. Finally, our conclusion sums the potential of both views up for further research.




Autor(en) der externen Einrichtung(en)
University of Southern Denmark / Syddansk Universitet


Zitierweisen

APA:
Brem, A., & Sproedt, H. (2017). Same same but different: Perspectives on creativity workshops by design and business. IEEE Engineering Management Review, 45(1), 27-31. https://dx.doi.org/10.1109/EMR.2017.2667143

MLA:
Brem, Alexander, and Henrik Sproedt. "Same same but different: Perspectives on creativity workshops by design and business." IEEE Engineering Management Review 45.1 (2017): 27-31.

BibTeX: 

Zuletzt aktualisiert 2018-11-08 um 02:40