Same same but different: Perspectives on creativity workshops by design and business

Brem A, Sproedt H (2017)


Publication Language: English

Publication Status: In press

Publication Type: Journal article

Future Publication Type: Journal article

Publication year: 2017

Journal

Publisher: IEEE Institute of Electrical and Electronics Engineers

Book Volume: 45

Pages Range: 27-31

Journal Issue: 1

URI: http://ieeexplore.ieee.org/document/7888801/

DOI: 10.1109/EMR.2017.2667143

Abstract

Most academics and practitioner agree that design and business are interdependent and complementing. But in its application, differences appear. Hence, this article describes the frictions between design and business philosophy in practice by describing and discussing different approaches to creativity workshops, which usually are design's and business' starting and meeting point for intentional innovation. For this, seven distinctive areas for the planning and execution of creativity workshops are compared and discussed. Finally, our conclusion sums the potential of both views up for further research.

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APA:

Brem, A., & Sproedt, H. (2017). Same same but different: Perspectives on creativity workshops by design and business. IEEE Engineering Management Review, 45(1), 27-31. https://dx.doi.org/10.1109/EMR.2017.2667143

MLA:

Brem, Alexander, and Henrik Sproedt. "Same same but different: Perspectives on creativity workshops by design and business." IEEE Engineering Management Review 45.1 (2017): 27-31.

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