Why do European companies have Innovation Hubs in Silicon Valley: Best Practice examples and key takeaways

Beitrag in einer Fachzeitschrift


Details zur Publikation

Autor(en): Berger A, Brem A
Zeitschrift: Thunderbird International Business Review
Verlag: JohnWiley & Sons, Inc.
Jahr der Veröffentlichung: 2017
Band: 59
Heftnummer: 6
Seitenbereich: 757–763
ISSN: 1096-4762
Sprache: Englisch


Abstract


Innovation hubs are gaining high attention in recent years, especially from European companies. Silicon Valley has been deemed as one of the most attractive and successful environments for establishing innovation hubs. This article highlights examples of companies from Europe that made the step to California—namely, Volkswagen, Swisscom, BMW, Axel Springer, Munich Re, and Innogy SE (RWE Group). Based on these companies’ experiences, recommendations are given on how companies might approach a setup in Silicon Valley for long-term success.


Zitierweisen

APA:
Berger, A., & Brem, A. (2017). Why do European companies have Innovation Hubs in Silicon Valley: Best Practice examples and key takeaways. Thunderbird International Business Review, 59(6), 757–763. https://dx.doi.org/10.1002/tie.21884

MLA:
Berger, Andreas, and Alexander Brem. "Why do European companies have Innovation Hubs in Silicon Valley: Best Practice examples and key takeaways." Thunderbird International Business Review 59.6 (2017): 757–763.

BibTeX: 

Zuletzt aktualisiert 2018-20-12 um 19:42