Why do European companies have Innovation Hubs in Silicon Valley: Best Practice examples and key takeaways

Berger A, Brem A (2017)


Publication Language: English

Publication Status: In press

Publication Type: Journal article

Future Publication Type: Journal article

Publication year: 2017

Journal

Publisher: JohnWiley & Sons, Inc.

Book Volume: 59

Pages Range: 757–763

Journal Issue: 6

DOI: 10.1002/tie.21884

Abstract

Innovation hubs are gaining high attention in recent years, especially from European companies. Silicon Valley has been deemed as one of the most attractive and successful environments for establishing innovation hubs. This article highlights examples of companies from Europe that made the step to California—namely, Volkswagen, Swisscom, BMW, Axel Springer, Munich Re, and Innogy SE (RWE Group). Based on these companies’ experiences, recommendations are given on how companies might approach a setup in Silicon Valley for long-term success.

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How to cite

APA:

Berger, A., & Brem, A. (2017). Why do European companies have Innovation Hubs in Silicon Valley: Best Practice examples and key takeaways. Thunderbird International Business Review, 59(6), 757–763. https://doi.org/10.1002/tie.21884

MLA:

Berger, Andreas, and Alexander Brem. "Why do European companies have Innovation Hubs in Silicon Valley: Best Practice examples and key takeaways." Thunderbird International Business Review 59.6 (2017): 757–763.

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