Social comparison nudges—Guessing the norm increases charitable giving

Journal article
(Original article)


Publication Details

Author(s): Bartke S, Friedl A, Gelhaar F, Reh L
Journal: Economics letters
Publication year: 2017
Journal issue: 152
Pages range: 73-75
ISSN: 0165-1765
Language: English


Abstract


Social comparison nudges that employ descriptive norms were found to increase charitable giving. This paper finds that individuals who receive a descriptive norm donate significantly more when they have to guess the descriptive norm beforehand. We argue that guessing draws attention to the norm and therefore increases its effectiveness. Our results suggest that the effectiveness of nudges that use descriptive norms depends on how the a priori beliefs about the descriptive norm are updated.



FAU Authors / FAU Editors

Friedl, Andreas
Lehrstuhl für Volkswirtschaftslehre, insbesondere Wirtschaftstheorie


External institutions
Christian-Albrechts-Universität zu Kiel
Universität zu Köln


How to cite

APA:
Bartke, S., Friedl, A., Gelhaar, F., & Reh, L. (2017). Social comparison nudges—Guessing the norm increases charitable giving. Economics letters, 152, 73-75. https://dx.doi.org/10.1016/j.econlet.2016.12.023

MLA:
Bartke, Simon, et al. "Social comparison nudges—Guessing the norm increases charitable giving." Economics letters 152 (2017): 73-75.

BibTeX: 

Last updated on 2018-06-08 at 13:23