In the wake of digital transformation, "value co-creation" and "open innovation" is high on the agenda for both academia and business. Innovation is no longer restricted to the boundaries of R&D departments of individual organizations but is generated by a wider range of stakeholders including customers, suppliers, etc. New methods of integrating both external and internal stakeholders are being intensively researched in order to ensure innovative strength and competitiveness.
At the Chair of Technology Management, within this research area, we primarily focus on the integration of user-centric approaches in technology-oriented companies. We aim to answer the following research questions: