Plewa M (2019)
Publication Type: Book chapter / Article in edited volumes
Publication year: 2019
Publisher: World Scientific Publishing Co. Pte. Ltd.
Edited Volumes: Managing Innovation: What Do We Know About Innovation Success Factors?
Series: Series on Technology Management
Book Volume: 33
Pages Range: 333-352
DOI: 10.1142/9781786346520_0013
Changes in the duration of product life cycles (PLCs) have been identified as a driving factor for increasing the speed of new product development (NPD). However, the facilitating potential of increasing the speed to market of new products regarding their success has been subject to extensive debate. In this paper, we shed light on the long-run dynamics between PLC and key innovation performance indicators. A large secondary data set allows us to investigate long-run within-company differences. We observe significantly shrinking PLC on the one hand and significantly increasing NPD speed on the other. A change in the length of the PLC is positively linked to changes in time to market (Ttmarket) and time to volume. Also, we confirm a positive empirical relationship between shorter Ttmarket and quicker implementation of targeted quality and productivity. However, we cannot confirm a positive relationship between shorter Ttmarket and shorter time to break-even of investments.
APA:
Plewa, M. (2019). Long-run dynamics between product life cycle length and innovation performance in manufacturing. In Alexander Brem, Joe Tidd, Tugrul Daim (Eds.), Managing Innovation: What Do We Know About Innovation Success Factors?. (pp. 333-352). World Scientific Publishing Co. Pte. Ltd..
MLA:
Plewa, Markus. "Long-run dynamics between product life cycle length and innovation performance in manufacturing." Managing Innovation: What Do We Know About Innovation Success Factors?. Ed. Alexander Brem, Joe Tidd, Tugrul Daim, World Scientific Publishing Co. Pte. Ltd., 2019. 333-352.
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