Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior

Conference contribution
(Conference Contribution)


Publication Details

Author(s): Baccarella C, Maier L, Himmelreich AL, Voigt KI
Publication year: 2019


FAU Authors / FAU Editors

Baccarella, Christian Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Himmelreich, Anna-Laura
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Maier, Lukas
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Voigt, Kai-Ingo Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management


How to cite

APA:
Baccarella, C., Maier, L., Himmelreich, A.-L., & Voigt, K.-I. (2019). Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior. In Proceedings of the European Academy of Management (EURAM) Conference. Lisbon.

MLA:
Baccarella, Christian, et al. "Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior." Proceedings of the European Academy of Management (EURAM) Conference, Lisbon 2019.

BibTeX: 

Last updated on 2019-16-07 at 08:44