The Marketing Effect of Crowdfunding: Exploring Consumers’ Perceptions of Startups Offering Crowdfunded Innovations

Maier L, Baccarella C, Wagner T, Voigt KI (2019)


Publication Type: Conference contribution, Conference Contribution

Publication year: 2019

Event location: Utrecht

Authors with CRIS profile

How to cite

APA:

Maier, L., Baccarella, C., Wagner, T., & Voigt, K.-I. (2019). The Marketing Effect of Crowdfunding: Exploring Consumers’ Perceptions of Startups Offering Crowdfunded Innovations. In Proceedings of the 18th Open and User Innovation Conference. Utrecht.

MLA:

Maier, Lukas, et al. "The Marketing Effect of Crowdfunding: Exploring Consumers’ Perceptions of Startups Offering Crowdfunded Innovations." Proceedings of the 18th Open and User Innovation Conference, Utrecht 2019.

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