A TYPOLOGY OF CONSUMER BRAND RELATIONSHIPS

Foehl U, Siefert C (2018)

Publication Type: Conference contribution

Publication year: 2018

Publisher: JOSIP JURAJ STROSSMAYER UNIV OSIJEK

City/Town: OSIJEK

Pages Range: 1722-1737

Conference Proceedings Title: INTERDISCIPLINARY MANAGEMENT RESEARCH XIV (IMR 2018)

Event location: Opatija HR

Authors with CRIS profile

Carina Siefert Lehrstuhl für Wirtschaftsinformatik, insbesondere im Dienstleistungsbereich

Involved external institutions

Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht DE Germany (DE)

How to cite

APA:

Foehl, U., & Siefert, C. (2018). A TYPOLOGY OF CONSUMER BRAND RELATIONSHIPS. In INTERDISCIPLINARY MANAGEMENT RESEARCH XIV (IMR 2018) (pp. 1722-1737). Opatija, HR: OSIJEK: JOSIP JURAJ STROSSMAYER UNIV OSIJEK.

MLA:

Foehl, Ulrich, and Carina Siefert. "A TYPOLOGY OF CONSUMER BRAND RELATIONSHIPS." Proceedings of the Interdisciplinary Management Research XIV (IMR) Conference, Opatija OSIJEK: JOSIP JURAJ STROSSMAYER UNIV OSIJEK, 2018. 1722-1737.

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