Digital Agendas in the Insurance Industry: The Importance of Comprehensive Approaches

Journal article
(Original article)


Publication Details

Author(s): Bohnert A, Fritzsche A, Gregor S
Journal: Geneva Papers on Risk and Insurance-Issues and Practice
Publication year: 2019
Volume: 44
Journal issue: 1
Pages range: 1-19
ISSN: 1018-5895


Abstract

With a growing awareness of the potential of innovation provided by digital technology, insurance companies have increasingly adopted digital agendas in their business activities. Our paper studies the relationship between the expression of a digital agenda in annual reports and the business performance of 41 publicly-traded European insurance companies for the time period from 2007 to 2017. Our findings show a positive relationship, which is particularly strong in cases where companies take a comprehensive approach by addressing digital technology both in the context of internal activities within their own organisation and external activities in connection with customers and business partners.


FAU Authors / FAU Editors

Bohnert, Alexander PD Dr.
Fachbereich Wirtschaftswissenschaften
Fritzsche, Albrecht Dr. Dr.
Lehrstuhl für Wirtschaftsinformatik, insbesondere Innovation und Wertschöpfung


Additional Organisation
Lehrstuhl für Versicherungswirtschaft und Risikomanagement
Lehrstuhl für Wirtschaftsinformatik, insbesondere Innovation und Wertschöpfung


External institutions with authors

Australian National University (ANU)


Research Fields

Digitization and Innovation
Research focus area of a faculty: Fachbereich Wirtschaftswissenschaften
Insurance and Risk
Research focus area of a faculty: Fachbereich Wirtschaftswissenschaften


How to cite

APA:
Bohnert, A., Fritzsche, A., & Gregor, S. (2019). Digital Agendas in the Insurance Industry: The Importance of Comprehensive Approaches. Geneva Papers on Risk and Insurance-Issues and Practice, 44(1), 1-19. https://dx.doi.org/10.1057/s41288-018-0109-0

MLA:
Bohnert, Alexander, Albrecht Fritzsche, and Shirley Gregor. "Digital Agendas in the Insurance Industry: The Importance of Comprehensive Approaches." Geneva Papers on Risk and Insurance-Issues and Practice 44.1 (2019): 1-19.

BibTeX: 

Last updated on 2019-04-04 at 17:31